Innovation forged in tradition
Three years ago BLK made a very clear brand decision to only partner with teams that created global excitement, treated all athletes equally regardless of gender and believed in the power of sport not just the business of sport.
Over the last 3 years there has been a proliferation of new sport “brands” which has just diluted the quality, innovation and connection to fans and the sport.
It is wonderful to have the Kiwis back in BLK we’re excited to bring the full power of our global reach, innovation and creativity to partner with New Zealand Rugby League and grow both brands globally.
“We are no stranger to the quality BLK provide as we have partnered with this world-renowned clothing brand in the past,” says NZRL CEO, Greg Peters.
“We are excited to be working with BLK over the next couple of years as we head into busy periods of growth for the organisation on and off the field, as well as the soon approaching 2021 World Cup.” Peters concludes.
Stay tuned to see what BLK has in store for the Kiwi’s in 2020.